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Cookie Policy

Last Updated: February 18, 2026

Introduction

This Cookie Policy supplements our Privacy Policy, which describes how Children Shop Canada Ltd. ("we," "us," or "our") handles personal data more broadly. This policy explains what cookies and similar tracking technologies we use when you visit our website, why we use them, and how you can control your preferences.

In addition to traditional browser cookies, we may use pixel tags (also called web beacons or tracking pixels), server-side tracking mechanisms, and device identifiers derived from your IP address and user-agent string. These technologies work together to deliver a functional, secure, and continuously improving shopping experience for Canadian families.

What Are Cookies?

Cookies are small text files that a website places on your device (computer, tablet, or phone) when you visit. They store information about your browsing behaviour — such as your language preference, items in your cart, or whether you have already dismissed a notice — so that the site can remember you and provide a smoother experience on return visits.

Pixel tags are tiny, invisible images embedded in web pages or emails. When a page containing a pixel tag loads, it sends a request to a remote server, recording that the page was viewed. Server-side tracking sends event data directly from our web server to an analytics or advertising platform, bypassing the browser entirely. These mechanisms serve the same purpose as cookies — understanding usage patterns and measuring advertising effectiveness — but operate through different technical channels.

Types of Cookies by Lifespan

Session Cookies are temporary. They exist only while your browser is open and are automatically deleted when you close it. Our session cookie (_site_session) falls into this category and is used to maintain your browsing session — for example, keeping your cart contents intact as you navigate between pages.

Persistent Cookies remain on your device for a defined period — anywhere from a few days to two years — even after you close your browser. They enable the site to recognize you on subsequent visits and recall your preferences (such as your cookie consent choice or your preferred product view).

Types of Cookies by Origin

First-Party Cookies are set directly by our website (childrenshopcanada.ca). We control these cookies and the data they collect. Examples include your session identifier and your consent preferences.

Third-Party Cookies are set by external services that we integrate with — such as Google Analytics or Meta Pixel. These cookies are governed by the respective third party's privacy policy. We do not permit these providers to use data collected from our site for their own independent commercial purposes.

Cookie Categories

We organise the cookies and tracking technologies on our site into three categories. These categories match the choices presented in our on-site consent banner and the categories described in our Privacy Policy.

1. Essential Cookies

Essential cookies are strictly necessary for the website to function. They enable core capabilities such as maintaining your session, storing your cookie consent choice, and protecting against cross-site request forgery (CSRF). Because these cookies are required for the site to operate, they do not require your consent and are always active. Without them, basic features like navigating between pages and preserving cart contents would not work.

2. Analytics Cookies

Analytics cookies help us understand how visitors interact with our website. We use Google Analytics 4 (GA4) with IP anonymisation enabled, which means your full IP address is never stored by Google. These cookies collect aggregated, statistical data — such as which pages are most visited, how long visitors spend on certain sections, and which product categories receive the most attention. This information guides decisions about content, layout, and inventory. Analytics data is retained for 14 months. These cookies are activated only after you provide explicit consent through our cookie banner.

3. Marketing Cookies

Marketing cookies are used for personalised advertising and remarketing. They allow us to measure the effectiveness of our advertising campaigns, build custom and lookalike audiences, and attribute conversions to specific ad interactions. We use Google Ads conversion tracking and Meta Pixel for these purposes. Marketing cookies track actions such as page views, product views, and completed purchases, so that advertisements shown to you on other platforms are relevant to your interests. Like analytics cookies, marketing cookies are activated only after you provide explicit consent.

Cookie Table

The table below lists the specific cookies used on our site, their purpose, category, type, and retention period.

Name Purpose Category Type Retention
_site_session Site session continuity Essential First-party Session
cookie_consent Stores your consent choice Essential First-party 12 months
_ga GA4 user identifier Analytics Third-party 2 years
_ga_XXXXXXXXXX GA4 session state (10-char GA4 measurement ID) Analytics Third-party 2 years
_gcl_au Google Ads conversion linker Marketing Third-party 90 days
_fbp Meta Pixel browser identifier Marketing Third-party 90 days
_fbc Meta Pixel click identifier Marketing Third-party 90 days

Third-Party Providers

The following third-party services may set cookies or receive data from our site when you have granted consent for the relevant category:

  • Google LLC — Google Analytics 4 (analytics), Google Ads and Google Tag Manager (marketing). Google processes data under the EU-US Data Privacy Framework and Standard Contractual Clauses. More information: policies.google.com/privacy.
  • Meta Platforms, Inc. — Meta Pixel and Conversions API (marketing). Meta processes data under the EU-US Data Privacy Framework and Standard Contractual Clauses. More information: facebook.com/privacy/policy.
  • Cloudflare, Inc. — Content delivery network and security services. Cloudflare may process IP-based data for threat detection. More information: cloudflare.com/privacypolicy.

We do not permit these providers to use data collected from our site for their own independent commercial purposes. Data sharing is limited to what is necessary to provide the stated service (analytics measurement, advertising attribution, or security filtering).

Your Consent

When you first visit our website, a consent banner appears at the bottom of the screen. You have three options: accept all cookies, reject non-essential cookies, or manage your preferences in detail by toggling analytics and marketing categories individually. Your choice is stored in the cookie_consent cookie for 12 months.

Analytics and marketing cookies are activated only after you explicitly opt in. Essential cookies are always active because they are required for the site to function. You may change or withdraw your consent at any time using the "Manage Cookie Preferences" link in our website footer. Withdrawing consent does not affect the lawfulness of processing carried out before the withdrawal.

Managing Cookies Through Your Browser

In addition to our on-site consent tool, you can control cookies through your browser settings. Most browsers allow you to view, delete, and block cookies from being set. The steps vary by browser — consult your browser's help documentation for specific instructions. Be aware that blocking all cookies may impair some website functionality, such as retaining items in your shopping cart or remembering your language preferences.

You can also opt out of specific tracking services directly:

Do Not Track Signals

Some browsers send a "Do Not Track" (DNT) signal to websites. There is currently no universal standard for how websites should respond to DNT signals, and our website does not alter its behaviour in response to them. Third-party providers integrated with our site may have their own policies regarding DNT signals — please refer to their respective privacy documentation for details.

Cookies and Children's Privacy

Our website is intended for adults (parents, guardians, and gift-givers) who are shopping for children. We do not knowingly set analytics or marketing cookies for users under the age of 16. If you believe a child under 16 has provided consent or interacted with our tracking technologies without parental authorisation, please contact us so we can take appropriate steps.

Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business practices. When we make material changes, we will update the "Last Updated" date at the top of this page and may post a notice on our homepage for at least 14 days before the changes take effect. We encourage you to review this policy periodically.

Contact Us

If you have questions about this Cookie Policy or how we use tracking technologies, please reach out to us:

For broader questions about how we handle your personal data, please refer to our Privacy Policy.